The design centers around the initials SBW, skillfully
blending various elements that define the beauty of Seoul.
The symbol takes the form of multi-layered blocks, evoking a myriad of
impressions associated with the city.
The "S" symbolizes the sensibility of Seoulites and global citizens.
The "B" represents the coexistence of the sensibility of the past and future.
The "W" symbolizes the new trends and dynamic rhythm of Seoul.
The diverse colors of the blocks encapsulate the vibrant diversity of
Seoul's beauty, fashion, food, and living domains in a symbolic manner.